Sales & Business Essentials

Sales & Business Essentials

1. Business Research

• Audience Research
• Market Research
• Competitor Research

2. Base Setup

• Website Build
• Social Media Setup (Instagram, Meta/Facebook)

3. Business Audit

• Content Creation
  • Reels
  • Banners
  • Blogs
  • Infographics
  • PDFs
• Content Creation Guide
  • How to Create Content
  • Script Writing

4. Marketing

Basic Requirements to Start Digital Marketing

• Website
• Social Media Accounts

Q1. What Kind of Business Needs a Website or Social Media?

• Any business that wants online visibility, brand growth, and customer engagement
• Examples: E-commerce, services, education, hospitality, healthcare, personal brands

Types of Marketing

A. Organic Marketing (Free of Cost)

1. SEO – Search Engine Optimisation
2. SMO – Social Media Optimisation

B. Paid Marketing

1. SEM – Search Engine Marketing
   • Examples: Google Ads, Bing Ads, Yahoo Gemini
2. SMM – Social Media Marketing (Paid Ads on Instagram, Facebook, etc.)

Differences: Paid vs. Organic Marketing

Feature	Organic Marketing	Paid Marketing
Cost	Free (time investment)	Paid (money investment)
Speed	Slow results	Fast results
Longevity	Long-term benefits	Short-term boost
Examples	SEO, SMO	Google Ads, Facebook Ads

5 Alternatives to ChatGPT

1. Google Gemini
2. Microsoft Copilot
3. Claude AI
4. Perplexity AI
5. Jasper AI

Website Basics

1. What is a Website?

A collection of web pages accessible through the internet, providing information, services, or products.

2. Requirements to Design a Website

• Domain Name (e.g., www.ciim.in)
  • Structure: Subdomain + Domain Name + Top-Level Domain (TLD)
• Web Hosting
• Design & Development Tools

3. Types of Websites

• Static Website
• Dynamic Website
• E-commerce Website
• Portfolio Website
• Blog Website

Improving Management Skills

• Set clear goals
• Prioritize tasks
• Communicate effectively
• Delegate responsibilities
• Manage time efficiently
• Continuously learn and adapt